• About

    As soon as you trust yourself, you will know how to live.

    ~Johann Wolfgang von Goethe


    New season. Same reason.

    ~Rob Hanna

  • Purest Vitality Vision

    • all aging athletes learn and achieve their own Self Health mastery in rejuvenation – they know how to rapidly resolve chronic pains, acute injuries, and physical insults;
    • all people develop healthful, daily habits and gain the most enduringly enjoyable lifestyle desired for the rest of their lives.
    Your Chief Practitioner & Self Health Guide

    Rob Hanna, Founder

    • Earned three US governor's awards for successful public health and wellness projects in local communities;
    • 20+ year wellness professional, Chief Practitioner at Victory Medical, published writer, health company startup founder, co-founder, adviser, investor; healthy community not-for-profit CEO;
    • Full-time father of two buoyant children and husband to an amazing corporate wellness professional;
    • Active soccer athlete in AMSA (Austin city league) open mens premiere first division, punching way above my weight by competing with and against non-age restricted players.

    Self Health Givens

    • Dramatic, Rapid Improvements: the right subtle lifestyle changes bring dramatic, immediate and ongoing improvements to athletic performance & general physical wellbeing;
    • Personal Responsibility: the path of Self Health is an accumulation of personal choices – either towards optimal wellbeing, or away from it;
    • Knowledge is free: but learning by doing correct practice to improve oneself rapidly is not – we pay by deliberate, methodical and focused effort all along the way;
    • Good Discipline is merely remembering what one truly wants in a lifestyle without complaints;
    • Purest Vitality is sovereignty of one's own body: to ignore or give away power and control over one's physical potentials is always folly, impoverishment and financial slavery, whether or not enlisted to the profiting of false authorities, certified professionals or charlatans. We all face a lifelong challenge against these constant perils until we embrace and freely live our true heart's desires.

    Self Health Values

    • Ask – I share what works from direct experience so you can know what's proven to activate objectively measurable, verifiable and repeatably successful wellness results in yourself for yourself;
    • Act – stop talking and start doing – 1% of my theory and 99% of your doing makes for successful results. Giddy-up and go!
    • Advance – deliberate, methodical and focused daily practice is the key – everything improves together. Everything!

      FAQs by Aging & Retired Athletes:


      Q. Why should I follow these Self Health principles or take Purest Vitality advice on developing my own wellness practices?


      Rob: Several reasons why I follow my own purest vitality advice and why you might consider our principles the right practice for you:


      Our Purest Vitality methods are refined from over 30 years of direct practice and professional applications in a variety of domains. This includes public health innovations with federal, state and local governments, corporate human resource wellness programs, and private clinical services in a family medical practice with side by side protocol testing at a longevity club, where our ancient Purest Vitality methods competed against modern technologies, cutting-edge hormone replacement therapies and nutraceutical supplementation for the most improved metabolic markers.


      Our Self Health methods won.


      Q. How do you provide guidance?


      Rob: We ensure quality results by only sharing proven guidance and rigorously vetting clients so they are predisposed to winning before they even start. This means all advice and guidance is tailored to clients' capacity and readiness to achieve results.


      Q. What are your credentials?


      Rob. Our team are all graduates of Purest Vitality practices, in other words previous clients who undertook and directly applied all these methods we preach to you and expect you to apply in your life. This includes me.


      As for me, I'm not a medical doctor: I don't diagnose illnesses, I don't provide drugs or supplements to cure diseases and I don't give out medical advice. I'm the wellness guy who gets you to not need such professionals by increasing the robustness within your own body, i.e. let's just not get sick in the first place.


      I have worked as Chief Practitioner with medical professionals and Board Certified MDs in medical facilities, and as a paid wellness consultant with their patients and my own clients. I've diverse professional experience in health and wellness industries and their best applications, including food sourcing at all levels and diets in action:

      • Co-founder, CEO of Veritas Impact Partners, a not-for-profit providing health & wellness interventions to workforce communities across the US;
      • Co-founder of One Stop Wellness, a corporate wellness startup providing complete online and offline employee wellness services;
      • Chief Practitioner of Vitality, Victory Medical, where I proved the clinical applications of Purest Vitality outperformed prescription meds, nutraceutical formulae, and hormone replacement therapies;
      • Restauranteur owner, executive chef and private raw chef – practiced in artisanal food production, sourcing, storing, preparation, serving and supply chain profit incentives – from global food industry (see below) to local farmers' markets and even your neighbor's garden;
      • NYC commodities trader (global food industry) on Wall Street at Dominick & Dominick, becoming subsidiary president, general partner and and managing director of offshore hedge funds.

      Additionally, my 53 years of competitive soccer playing experience includes semi-pro play for New York Athletic Club. I'm currently playing competitively as an aging athlete in my city league's open mens first division, with and against 20 and 30 somethings – entirely due to practicing what I preach here to you.


      I do know what I'm talking about regarding Purest Vitality principles based on a great deal of direct experience and decades of seeing results with clients.


      Q. But I can Google and learn all I need to know about eating clean and how to intermittent fast – why do I need Purest Vitality, just for discipline?


      Rob: Yes you can, but Google can't tell you what works for you based on your capacity and readiness and wellness forums are full of contradictory perspectives and wild guesses from second and third hand hearsay of what others might have done. We deliver immediate, rapid and direct experience of metabolic rejuvenation tailored to your unique objectives and we do it safely.
      We also provision you with proven practices, tools and methods all athletes need in order to remove chronic pain from their bodies, whether they're playing actively or not. And these tools become the immediate personal insights from direct experiences so you can establish a complete wellness foundation built to last a lifetime – not over a lifetime! How many seasons do you have left? We know your time is valuable.

      Q. How can I trust your advice – it seems entirely contrary to what I've learned from established nutritionists and medical professionals?


      Rob: Trust is best placed in the better results you immediately get. Full stop.
      There is so much BS out there that sounds legit because a perceived authority puts it into print. The question is not what theory is true, it is what practice works so you can become more and more vital and pain free in your body. It's hard to realize how much we're losing day by day without right practice. The learning is always in the doing!
      The trust you need to have is not in me or Purest Vitality, but in the fact there is a better path for all of us, and the right way for each of us to walk it so it works – for you, for me and for everyone.
      Everyone can own and walk their own Self Health path, it's all based on learning ancient wisdom traditions by direct experience:
      • fasting – water alone, nothing else. I've fasted hundreds of times in all permutations, including 28 days on water alone.  I've guided others on lengthy water fasts and still routinely and seasonally fast for shorter durations with specialized recovery protocols.  Few to no competitive athletes intimately understand the transformations that take place in fasting for therapeutic, behavioral/emotional and greater performance results – we do;
      • dry fasting – this is an advanced and rapid therapeutic practice of going without food or water for days and weeks; I dry fast seasonally and have recently completed 11 days of no food or water – best body renewal experience I've ever had;
      • 100% raw food protocols – these therapeutic protocols are variable and may include 100% raw carnivore, 100% raw omnivore, 100% raw vegetarian and 100% raw green vegetarian (and everything in between).  Variations and paced progressions produce entirely different outcomes (I've done them all and advised all of them over decades). We advise each client based on their own chosen food culture, lifestyle preferences and desired intentions.

      We continue our ongoing research on restorative and rejuvenation practices, keeping abreast and engaged in others' studies and clinical insights. We also engage mentorship by world renowned experts on the too many diverse and complex aspects of natural metabolic drivers and transformations, including Dr. Manfred Clynes (neurologist), Dr. Bill Lands (foremost authority on EFAs), Dr. Stanley Bass (fasting), Dr. Billy Franklin (HRT longevity practices) and many others. It's about keeping it simple and knowing what works in practice, even when nobody can (honestly) explain it in theory.


      Q. Why should I pay for personal guidance if I can just take the principles and ancient wisdom practices and put them to work for free?


      Rob: If you can do it, then go and do, it. The learning from over two decades is based in the doing – not in the reading and thinking about something. You cannot substitute the secrets revealed by doing the right practice, over and over again. And once you've got it, then you've got it forever.


      I believe anyone can succeed with these principles given enough time, determination and methodical focused attention needed to continuously apply principles correctly with trial and error on their own.


      Or, one can simply use the rapid iterations that work to safely transform. themselves in 100 days. Either way, please drop us a line – we'd love to learn from your successes and hear about your ongoing progress.


      Only pay us if you want:

      • injuries rapidly healed and chronic pains resolved naturally in a matter of weeks – without surgeries or prescription drugs;
      • elder wisdom from a competitive athlete with direct experience on how to recover, regain competitive fitness and play for a lifetime at the highest levels one desires;
      • applied dietary methods and correct fasting practices (yes, there are many incorrect practices to avoid if you desire enduring and optimal results);
      • safely accelerated wellness you can immediately feel and enjoy that would otherwise take you years to experience and bank those gains;
      • the tools to reach and stay healthy in the top 2% potential of your extended healthspan and lifelong athletic performance, tailored, evolved and enduringly anchored into your desired lifestyle.

      Q. Ok, what can I do next before deciding to go out of pocket?


      Rob: Clarify your priorities and motivation – I want, I will, I won't:

      1. What better wellness end results do you really want in your life? 
      2. What new things are you willing to do to achieve better results?
      3. What will you stop doing (won't dos) to build a better you?

      Tough questions for many. Few dare to answer them honestly.


      Q. Who are your ideal clients?


      Rob: We understand active soccer players (or any competitive endurance athletes) very well. Our focus is helping over 30 year-old players who want to learn how to recover faster, play harder, play more frequently and live more pleasurably over time; and, retired athletes who want to rejuvenate and eliminate pains or chronic symptoms of their enduring insults and injuries accumulated over a competitive career.


      You are our people, our tribe – you can value and get better wellness results enough to be worth your personal time, effort and reasonable expense. You can improve upon your wellness status quo and dial back your vitality clock a decade, or more.


      And with us you will.


      Schedule a call and get started today, there's only so many more seasons left – let's play them all.


      Cheers to regaining your purest vitality!

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